Highly intriguing statistics were released recently by DiscountVouchers.co.uk – the leading discount website. It reported that in the previous month 61% of its more than two million visitors were shoppers from people who had higher incomes which led to the following conclusion: “Discount vouchers are enabling higher tax earner to off-set income losses.”
This result came as surprise for many since the money saving vouchers were deemed to be popular primarily with low earning shoppers. However, the surprise is easily explainable once the full picture is grasped. A survey conducted by the BBC shows that several measures steadily introduced by the government from 2008 have reduced the income of higher earners by around 3.8%. The measures include high taxes, low interest or financial property and others.
The director of DiscountVouchers.co.uk, mr. Simon Terry comments: “Money saving vouchers were […] accepted with low income shoppers but since changes to […] tax,[…] prices and less interest rates, the smartest high earners are turning to money off vouchers…”
Discount vouchers are enabling higher tax earner to off-set income losses, indeed. To put things in perspective, the lower tax-brackets have seen about 1.6% decrease in the income (around £365) compared to the 3.8% loss (about £2230) suffered by the higher brackets. It is hardly a surprise that well earning people choose the benefits of discount shopping DiscountVouchers.co.uk offers. With its over 4, 000 deals from 800 sites it is one of the biggest and most popular spots on the Web for smart shopping.

Big guns like Marks & Spencer, Tesco, House of Frazer and many others offer discounts on regular basis and it is not a rare sight to see even 50% off the price. Discount vouchers are enabling higher tax earner to off-set income losses on DiscountVouchers.co.uk from virtually any type of goods that comes to mind. The site includes supermarkets, restaurants, the aforementioned plethora of retailers, cinemas, travel companies et al. More details about DiscountVouchers.co.uk and the statistics they released are available here.

All in all, the discount vouchers become more popular for a good reason – they offer a way to shop in smart way and increase the market awareness of the consumers.